Happy people, here is something interesting to read. I love this guy and everything he writes about. I know that some of you might think it's too long but you got to love reading. Anyway, enjoy your weekend and remain happy. Xoxo.
I got a call on Wednesday morning from one of our popular
female artistes asking if she could be a guest on my radio show to promote her
new album that is meant for release this month. I said, “Why not? It will be my
privilege to have you on my show.” As we talked on, I tried chipping in a
little advice that it might not be a good idea releasing an album in the middle
of an ebola crisis; suggesting that right now people might be too worried and
preoccupied with the ebola scare to care about a new album. I told her she
would stand the risk of being branded insensitive for dropping her album at a
time the country is having a crisis of some sort.
I went on thinking I could convince her to postpone the album
release to a time when she can easily get people’s attention. But she wouldn’t
hear of it. She said “Bros forget dat tin abeg, Naija no dey send tins like
dat. After all, Dorobucci was released on the day of the second Nyanya bomb
blast and just after three weeks of the first blast? Why didn’t they call it
insensitive or irresponsible?”
She got me chewing on that for a minute as I couldn’t think
of anything further to say than, ‘Ok dear, you are on for 7pm this Thursday.’
Isn’t it wonderful how the peculiarities of this country know no limit? Even in
entertainment, we are of a different cloth. It’s a party with no checks. How
possible is it that Dorobucci’s release on the same day of a major disaster
could go unnoticed even by the legion of entertainment journalists in Naija?
Little details as the timing of a song release has never been
an issue here as much as it is in other climes. In the US for instance, a
simple thing as that can make or kill a song. But how lucky it is for the
musicians and music stakeholders in Nigeria that nobody bothers with such. The
social irresponsibility of the artist has never been an issue. As a celeb you
can slap a police officer on your way to an interview, brag about it live on
air and get endorsed by a multinational brand that same day. We are indeed a
unique people. Maybe that explains the bulk of unnecessary issues we face as a
nation.
Let’s move further into today’s topic before they say
Etcetera has started again, with his exaggerations. I am already having
akpatoyi (goose pimples) with the thought that some have already called for my
excommunication from
entertainment’s holy of holies for daring to defecate on the
alter of Naija entertainment’s ecclesiastical sanctimonium . Please forgive me
Father for I have sinned against the Cherubims and Seraphins. Inomine patri et
fili et spiritus sancti amen.
When I mentioned artist responsibility, I am not talking
about the responsibility of a musician when he receives money for his studio
upgrade, or the responsibility he owes the arts when creating his music note by
note or chord by chord. The responsibility I am referring to here is the
personal responsibility that he owes to the society, his obligation to his
fellow human beings.
Some have attributed the nonchalant nature of the Nigerian
artist to a deeper societal moral decay that has developed into our entertainment
tradition. But it can also be traced to the separation of the artist as an
individual from the message of his art. Very little connection is seen between
the evaluation of the artist as a person and the evaluation of his works and
its messages. You don’t have to look very far for evidence of this
separationist attitude in the industry. You only just have to look at the
artist whose songs about humanity, equal rights and justice touched millions,
while he goes to concerts in his Bentley protected by vicious bouncers flogging
his fans away; or the ones who preach against corruption but always disobey
traffic regulations.
In some other countries, the aesthetic judgement of an artist
is intrinsically linked to how the artist lives. The concept of an artist’s
craftsmanship that is not connected strongly to other aspects of the artist’s
life is unacceptable. As a matter of fact, the ideals of the religious songs
that formed the basics of our beliefs in these parts should be integrated into
the devotional life of the artist.
Why has this hypocrisy flourished in our society? It has
become a standard operating procedure for the social interface used by creative
artists today. And by accepting this status quo, we ensure its survival. Now
more than ever, it is extremely important that people realise that they are
personally responsible for their actions. When an artist is able to isolate
himself or herself from the messages in their songs, they come chillingly close
to the “I’m just doing my job” mentality of a suicide bomber. If you preach
nudity and alcoholism in our music, how do you correct an indecently dressed
child? In fact, it is through the role models that we hold forth for the rest
of society that we can work to change the society.
I am certain you can list some artists who are active in
trying to shift our culture towards more humane approaches to living. But my
emphasis here is not the rhetorical espoused in an artist’s song, but the way
in which the artist leads his or her life; the practice-what-you-preach idea.
But in my opinion, the practising is far more important than the preaching. As
creative artists, we are in the business of manufacturing culture.
We are helping to define cultural attitudes. Through our
works, and more importantly the way we work, we can demonstrate to the rest of
the society more desirable and appropriate ways of being human. Why not use
your fame and visibility for the betterment of humanity? Some of you might read
into what I am saying as a call for some sort of police to crack down on social
violators within the entertainment industry. But I am only just insinuating
that the methods some of us use to achieve our goals say a lot about the goal
itself. Of course I am not advocating for music designed to show off some imaginary
golden world that artists live in because I believe that the traditional
picture of the artist as the quintessential bohemian existing outside of
society, marching to the beat of a different drummer, is tempting, but also
false. The very act of we artists placing ourselves outside of society is a
profound statement about the society we live in.
I don’t want you to take this as an attempt of handing down a
list of “Thou Shal Nots” or see it as trying to establish a moral yardstick by
which arts should be measured. I just want to appeal to our inner sense of
right and wrong. We shouldn’t model our arts in conformity with some set of
political and social preconceptions (unless that’s what you want to do). And as
you go ahead and create whatever you are inspired to create, you should also
think about the model of the society that you are putting forward. Would you
want to live there?
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